On the off chance that you ask any Canadian what the most paramount brew advertisement of the most recent couple of decades is, they will in all likelihood react, “I Am Canadian.”
It was the trademark of the suitably named Molson Canadian lager somewhere in the range of 1994 and 2005, with grant winning ads that conveyed Canadian patriotism like a flag; regularly highlighting symbolism like unruly fans at a hockey game, or riffing off basic tropes of Canadian culture (I state ‘about;’ not ‘aboot,’. I am Canadian).
These promotions lauding the excellencies of Canada helped Molson Canadian become a commonly recognized name; the fluid adaptation of Canadian pride.
In any case, not long after the organization converged with American uber brewer Coors in 2005, the famous advertisements were resigned.
The Canadian open’s viewpoint moved. Many picked up the misinterpretation that the truly Canadian brand was currently American-possessed.
Molson Canadian is restoring this legislator soul with another battle: collaborating with brew brands of all sizes the nation over to bring imbibers a blended instance of every Canadian lager.
Each case will incorporate a Molson Canadian, truly, yet in addition a lager from a large group of nearby bottling works. For instance, the Ontario case came pressed with lagers from Creemore, Hockley Valley, Lake of the Woods, Something in the Water Brewery, Radical Road and Equals Brewing Company.