Perhaps Loto-Québec has come to social media a bit late, but it intends to enhance its online presence in Instagram. It is about time as the power of social media is well known.
It chose this popular platform to launch its Reels action to connect with the people of Quebec who crave gambling entertainment. Everyone wants to know who the winners are. Daily posts will do the trick in solidifying loyalty over time.
According to Mélissa Pigeon, Loto-Québec Social Media Strategist, those interested the excitement of the brand-new lotto millionaires get to fully experience it in short videos. This is a new way for fans to claim their lotto prizes; others get to share the ceremony.
Of note, individuals engaging in the new content have increased impressively over the first 48 hours of the posting of a new video. They “like” and comment on the happiness of the winner.
While this Instagram presence is creating a wider audience, the Crown corporation has pulled the plug on its in-person gaming operation. In fact, its brick-and-mortar casino and gambling halls recently ceased operations. It comes in the wake of new pandemic health recommendations of the provincial government. VLTs and Kenzo gaming have also been suspended.