An acquisition is in the making. A leading business-to business supplier of internet gaming software-as-a-service solutions has its eyes on an iGaming operator and sportsbook engine. It is willing to pay €149 for the deal.
It is all about GAN Limited and Coolbet (of the Vincent Group), two forces in the industry. Now GAN can offer real money gaming in the U.S. to the land-based casino industry. It is a perfect marriage of technologies. New market opportunities and geographic reach area at hand.
Coolbet is one of the fastest growing European B 2C iGaming operators while GAN’s proprietary internet gambling enterprise software system, GameSTACK™ is on track to thrive. Each entity will leverage the tech of the other.
All it takes now is a regulatory review so the acquisition can be finalized early next year. According to Dermot Smurfit of GAN,
“As a part of that growth strategy, we have been clear that we needed to add
a best-in-class sportsbook engine to round out our real money iGaming platform, and
we believe Coolbet is the perfect fit for both GAN and our customers.”
Coolbet, launched in early 2016, has proven that its sportsbook offering is one of the best in the market today. GAN will benefit from its award-winning user interface and proprietary technical platform to offer its land-based casino customers across the U.S. a flexible and customizable solution to online gaming.
Coolbet has the most experienced teams of engineers in the industry to make the integration process fairly seamless. It is clearly more than just the best sportsbook platform per Smurfit.
The company has a well-established global business, a strong and loyal B2C customer base, and a diversified revenue stream.
These expert marketers have grown their top-line over 46% in highly competitive and established markets in Northern Europe, Latin American and Canada.
“We will achieve scale and diversity across our revenue streams through this combination, but also see a strong opportunity to leverage Coolbet’s expertise and relationships in other markets where our industry-leading B2B SaaS platform can be deployed.”
The forthcoming union will brings two of the best-in class, high-growth offerings in the iGaming space together. It promises to be a powerful combination with significant revenue synergies long term. Everyone at GAN is ecstatic.
“We are excited to welcome the Coolbet team to GAN and look forward to building one of the most complete solutions in our industry. We view this acquisition as part of our unwavering commitment to shareholder value and our long-term growth strategy.”