Everyone interested in government revenues in Canada wants to sanction sports betting – eventually. It may take time to become widespread, but Alberta is one province already on board.
Beauty and betting
Home to significant scenery, including lakes and mountains, it is a major tourist draw. Now they will have something to do in Wild Rose Country. It is home to a sports betting market worth an amazing $108 million annually, per the Canadian Gaming Association. If this doesn’t rake in some much-needed revenue, what does?
Of course, Alberta has a reputation for major sports teams like the Edmonton Oilers and the Calgary Flames. The betting scene also revolves around the NHL and livens up when the Pacific Division opponents exhibit their rivalry in the Battle of Alberta. “Chippy and intense” are two adjectives used to describe the Battle of Alberta. Why? Because it is a decades-long rivalry between these rival giants.
Come July, this prairie province swaps skates for spurs during the Calgary Stampede. At this critical time, over a million visitors descend on the town for the “Greatest Outdoor Show on Earth,” known as a boot-stomping celebration of western heritage.
The Calgary Stampede is not the only event to feature horses. Of note, the Century Mile Racetrack and Casino (Edmonton) and Century Downs (Calgary) are two of the most popular venues for the sport. Both tracks are attached to casinos and offer live horse racing. Other venues that play host to various horse racing events in Alberta are Evergreen Park (Grande Prairie), Millarville Racing (Millarville), and Rocky Mountain Turf Club (Lethbridge).
Then Albertan players turn tables when it is all about the NFL, MLB, and NBA. The good news is that it is perfectly legal to bet on sports in Alberta. All gaming activities allowed are regulated by the provincial government. Adults aged 18 years or older may place bets per the Alberta Gaming, Liquor and Cannabis (AGLC).
The surging interest in Alberta no doubt stems sports programming and the packed schedule of NFL, NBA, NHL, and MLB games. While the province boasts more than 25 land-based casinos and the Alberta Sport Select lottery kiosk betting system, sportsbooks are still taboo.
Responsible gaming reigns supreme
To foster responsible sports betting, the AGLC provides policies, regulations, program tools and resources that educate and inform Albertans on responsible gambling. In fact, the agency operates GameSense, an online portal designed to provide recommendations to bettors and resources for responsible gambling.