Some experts think that, indeed, the outlook for sports betting in Canada is rosy, if not red hot. The reason is clear, legalization of single event sports betting is at hand. It means the ability to compete with the roaring U.S. market.
The sector is now poised to respond, as it has to various commercial agreements, law changes, and technological advancements elsewhere. Canada is entering the fray feet first. Everyone is excited that they may no longer have to limit their betting to parlays of two or more events.
They are waiting for the Canadian government to amend the criminal code so sports fans throughout Canada can embrace major new engagement opportunities. Insights from interviews reveal the attitudes of the moment.
Among them is the PlaySports team known for its vast portfolio of PlaySports self-service betting technologies that help the retail sports betting environment participants stay engaged despite social distancing mandates.
These technologies cover various betting preferences including anonymous, semi-anonymous and account-based wagering, an in-demand option for lotteries.
PlaySports is one happy camper awaiting legalization of single-game sports betting in Canada. It has to keep pace with New York, Delaware and Michigan to say the least. There is a great deal of support voiced these days for expanded sports betting among similar entities.
It is a sure bet that will drive growth, engage new players, and foster greater patron loyalty. It would be a win-win for many stakeholders.