LeoVegas has some major news. Known for its UK Pink Casino brand, it will now find an audience in Canada. This is the first venture for the company beyond British borders.
Players across the pond are not surprised. The operator already runs a number of brands in the Canadian market. The announcement shows its goal of leveraging its brand position even more with a known entity.
When the brand migrated to its proprietary gaming platform last April, the gig was up. The reason is clear. It will now have greater control over its technology, a much needed proposition given the complexity of its daily operations.
The Pink Casino’s Canadian launch is right in the middle of the LeoVegas’ stated strategy of using existing brands and resources to deliver new growth. No brand alive shirks this responsibility today in the face of rampant opportunities, especially in North America.
According to LeoVegas Chief Executive Gustaf Hagman, it is all about expansion.
“This is a superb way to… deliver profitable growth. I look forward to offering the Canadian market even more gaming fun and entertainment in the form of Pink Casino.”