There is a new player in Canada’s regulated sports gaming market. This sector should soon be legalized if a new federal government bill passes the House and Senate in April. Sports betting would be allowed in all ten provinces and three territories.
Changes to the Criminal Code of Canada are being proposed. It’s no wonder given that the sports betting market is worth over $14bn in annual gross revenue.
HeadsUp Entertainment International is patient waiting, currently negotiating with two sportsbook software providers.
According to sources, a strategic media partner is “a potential merger candidate or acquisition to create unique market access and lower than industry standard costs for player acquisition.”
Doug Wilson, President and CEO, said,
“The rapidly evolving opportunities in the Canadian market are very
encouraging; our team has been anticipating government
regulation we are strategically poised to take advantage of.”
Canada should be a vital and exciting market for sports wagering. In fact, the country is following the lead of New Jersey, Nevada and Pennsylvania.
Meanwhile HeadsUp will be launching its media content delivery platforms within a few weeks. They target viewers to build a base of players before the launch of its online gaming products.