The Atlantic Lottery Corporation is proud to enjoy great gaming results this year. It has met the promise of a great experience as seen in the huge surge (at 500%) of online gaming.
The Crown corporation oversees gaming operations for Canada’s eastern provinces (Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador). We know that on a national and global scale, the sector witness changes and special measures this year against in-person gambling.
It is all online now
No wonder online offerings have become increasingly popular. The four Atlantic Canadian provinces enjoyed the riveting gaming palette of alc.ca since the closure of brick and mortar casinos.
The Crown corporation has expended efforts to bring the digital platform to its welcoming. players. A complete revamping of its online platform has been undertaken along with modernizing its look and functionalities.
Availability and easy access to Atlantic Lottery Corporation’s platform has drawn flocks of players, many who have taken their first step. New accounts are surging some 380%,m attesting to the importance of the hotspot. There is no end in sight.
Then reason is clear: local players want new daily challenges while they are idle. Physical distancing has made it impossible to enjoy the land-based casinos in Atlantic Canada. Hence the demand for a more convenient and easily-accessible platform.
Gross gaming revenue is in the stratosphere now, showing a 200% rise over the previous fiscal year. According to Joey Cormier, Head of Channels for Atlantic Lottery Corporation, this growth has been progressive year-on-year.
The Crown corporation of course had anticipated digital expansion ahead of March 2020 and the new increase in demand. Of note, Q1 has witnessed an equal number of new accounts as the entire previous fiscal year.
The prospect of legalized single-event sports wagering in the foreseeable future is energizing the Atlantic sector. New York State is preparing for legalized mobile sports betting, which may well prompt a change across Canada as well.