Single event betting is coming! In fact, the British Columbia Lottery Corporation is a great proponent of legalization and is urging government support.
According to the Crown Corporation, legalization will bring an estimated CA$125 to CA$175 million in revenue from both brick-and-mortar casinos and online platform. The benefit to local communities and groups in the area of health and education is well worth the effort.
Money would stop flowing to illegally operating websites and U.S. venues across the border, as PlayNow.com is the only regulated site in British Columbia. It will be profitable and a boost for all stakeholders.
More than two-thirds of the province’s player base uses PlayNow.com as their preferred online gambling platform.
BCLC’s director of eGaming, Stewart Groumoutis, notes that players have been waiting for single-event betting for a long time. There have been too many missed opportunities like the pending Super Bowl.
Licensed sportsbooks in key areas are next along with “enhanced sports-betting” at local hospitality locations offering lottery products.
Similar moves are happening elsewhere to keep up with the US gambling industry. MP Kevin Waugh, representative of Saskatoon-Grasswood, proposed alterations to the existing Criminal Code. One of the goals is to keep the billions played by Canadians away from the black market bookmakers.
Ontario knows all about it. It regularly loses players who travel south to Niagara Falls and New York in order to bet legally. Windsor West NDP MP Brian Masse has introduced a bill on single-event sports wagering with the help of Kevin Waugh so local casinos can keep up with the competition.
Meanwhile, PlayNow.com is undergoing a bit of revamping due to a deal between the British Columbia Lottery Corporation and Scientific Games, a leading gaming content provider. A user-friendly interface will draw betting enthusiasts, old and new.