Team Trees is a tree-planting initiative started by YouTubers in a bid to plant 20 million trees by January 1st 2020. The goal of the initiative was to raise $20 million to plant the trees around the globe as a means of combating climate change.
Since it is an initiative by YouTubers, most YouTubers naturally flooded the net calling for donations from their viewers to help them reach their goal of planting 20 million trees. This would be done through the Arbor Day Foundation.
As of Thursday, the fundraising reached the goal halfway thanks to the contribution of tech executives.
Shopify CEO Tobi Lutke gave $1,000,001 in donation, Tesla’s CEO Elon Musk donated $1 million, YouTube’s CEO Susan Wojcicki donated $200,000 and finally, Twitter and Square CEO, Jack Dorsey contributed $200,000 and $150,000 separately.
While Musk, Wojcicki, and Lutke confirmed their donations, Dorsey declined. Wojcicki even posted a video in which she was planting trees.
Apart from the tech big wigs, major YouTubers also did their part to help raise the funds that have now reached halfway the fundraiser goal.
Some of these YouTubers include; Jimmy Donaldson donated a total of $200,002, followed by Felix Kjellberg who gave $69,420 in donation, then Mark Rober who donated $50,000 and lastly, Jessica/Tyler Blevins donated $15,000.
Although the initiative’s main goal was to help combat adverse climate change, the YouTubers were able to achieve other goals as well. For starters, the initiative became a belated celebration of Donaldson’s milestone in reaching 20 million subscribers.
Secondly, YouTubers got to prove they could unite for a good cause other than just cause chaotic drama as they are known for.
The initiative was a good way to paint these YouTubers in good light after having been dragged into controversies surrounding high-profile creators like Logan Paul and Kjellberg.
Thirdly, we could say YouTubers got to have some new and fresh content following the Team Trees initiatives. Unique content is hard to create especially these days with the sprouting of new YouTubers daily, the initiative, therefore, provided a chance to create something different away from routine.
YouTubers being YouTubers hopped on the chance of posting fresh content and in the more than 500 videos that were created they scored a total of tens of millions of views.
Among these videos, more than a dozen of them reached more than a million views, for instance, Donaldson’s video reached 28 million views.
And while most videos gained views typical to the other videos by a YouTuber, some outperformed the creator’s normal viewership. In this regard, the initiative has so far been a great plus for YouTubers.
The #TeamTrees initiative is headed in the right direction having reached halfway the fundraiser target. With two months to go, we can predict that the target will be reached way before January.
If it took less than a week to reach $10 million then getting the next half wouldn’t be a problem provided the YouTubers continue with what they know best which is to promote stuff online.
It is inspiring that the YouTubers came up with the initiative to save the planet against climate change. They have set the pace and we hope that others will follow in their footsteps as well.